Wednesday 28 September 2016

Mobile Application

Dear Sir,

Mobile Application is a very powerful tool and is one of the most sophisticated ways of marketing your products and to stay in touch with your customers. Your Mobile Application is useless if your customers don’t download it or do not know about its existence. Although you can target your potential clients to download your Mobile App via various marketing channels that will involve further investment but for your existing customers you just need to follow certain simple steps to ensure app is download by them. Find following the details in order to assist more downloads for your mobile app:

1. Existing Customers:
a. Sales:
i. Ask Sales Representative to inform customer to download Mobile App at time of Sales or Delivery.
ii. Create a banner or standi to be placed near Reception desk exclusively promoting downloading of your Mobile App.
iii. Make sure Sales team knows how to convey customer and assist them to download app from Google Play Store or Apple App Store.
b. Service:
i. Ask Service Advisors to communicate to customer about benefits of Mobile App and how next time customer can book service appointment through Mobile App as well.
ii. Create a banner or standi to be placed in Customer Waiting Lounge promoting features for Service Customers and how can they can opt to pay through app as well.
iii. Make sure Service Team conveys benefits of downloading Mobile App to Service customers.
iv.
2. New Customers:
a. Walkin Customers:
i. Create special banners and standi to be put near entrance or reception desk.
ii. Ensure your sales team conveys to customer about the availability of app.
iii. Sales team need to have links to download the app at all times in order to forward it to customers.
b. Facebook Marketing:
i. Advertise on facebook in your region in order to ensure people get to know more about application.
ii. Invest on a daily basis in order to have maximum app downloads in your area.
c. Google Marketing:
i. Similar to facebook you can market on Google but when you advertise on google your reach is over and above a single website.
d. WhatsApp & SMS Marketing:
i. Send SMS with links to download the application.
ii. Send links to download Mobile App on WhatsApp numbers of customer.

If your mobile application is downloaded by 2500+ customer. CarSake will monetize you application free of cost i.e. your Dealership will start generating revenue through mobile application. You will earn revenue on advertisements posted in your Mobile App.

Regards,
CarSake Sales Team
8054030055